Aprais Benefits

For Clients and Marketing Companies

• Enables clear, consistent management of roster of agencies and suppliers, across all disciplines
• Tracks relationship performance over time, so drives relationship improvement
• Improves team commitment and motivation
• Ensures fair, objective PBR performance metrics in place
• Fulfils best practice of Supplier Relationship Management
• Questionnaire can reflect Service Level Agreements and KPI’s
• Provides external validation
• Creates forum to solve issues and avoid expensive agency or supplier switching
• Establishes intercompany relationship not just interpersonal
• Demonstrates client committed to long term, open business partnership

For Marcoms Partners and Service Suppliers

• Enables clear, consistent management of client relationships
• Ensures fair, objective PBR performance metrics in place
• Improves account tenure, as flags issues early on
• Improves client performance as independent 3rd party advises on client behaviour
• This in turn improves both profitability (greater efficiency) and quality of work (greater shared objectives)
• Enables comparative reviews, so highlights internal marketing team practices
• Demonstrates agency/supplier commitment to long term, open business partnership