Nestle

What started as a local project in Australia back in 2002 has since expanded into a global programme that currently covers 54 markets.

Nestlé's brief was to create an agency evaluation methodology that could be implemented and used by its local marketing teams and their local agencies on a regular and controlled basis.

Aprais developed a flexible 360 degree system to capture company and agency feedback on each other as well as own performance for volume use. This system is utilised by Nestlé and its Creative, Media, Interactive and CRM partners on a global timetable that ensures consistency and regularity in the evaluation programme.

All inputs are gathered and recorded in one single global database that generates robust benchmarks for teams to work in the analysis and comparison of their results.

We offer different ways to deliver reports, so markets and agencies can opt for - and benefit from - the close involvement of local Aprais partners who will give the best service in advising teams as to how to achieve optimum performance.

In addition Aprais also prepares a range of centrally rolled up and analysed material. This is segmented by agency, by geography, and by business unit - to give central management in both Nestlé and their Communication Partners the information and background they need to manage a complex global network with matrix reporting structures.

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